Summer School: Start-Up Management

Students from all departments interested in founding or working in a start-up are invited to participate.

• Start-up basics: definitions, characteristics and the life cycle of a start-up
• Understanding and defining your product or service
• Defining and approaching your market
• Building organizations (value chain / founder & team / culture)
• Financial and legal issues

Founding a start-up and also working in one has emerged as a real career opportunity. Due to their charac-teristics, start-ups have their own way of doing things when looking at processes, tools and particularly mindsets that are important to understand when pursuing a career in this field.

During this summer school students will get to know the most important tools and practices that are specific to the everyday life of a start-up. This includes understanding the real problem to be solved, defining a promising market and selling a product or service to your customers by delivering it the way your audience group is expecting it. The acquired competences will be applied in a written assignment at the end of the summer school.

Thus, students will

• develop an understanding of the characteristics of start-ups and their life cycle
• understand what to take into consideration when shaping a product
• understand how to come up with the right go-to-market strategy
• learn the mechanics of a company and how its value chain is functioning
• learn which financial and surrounding topics need consideration to build a solid ground