Strategic Management & Start Up (IFLV6574)

  • International Program
Course unit code
  • IFLV6574
Level of course unit
  • Bachelor
Year of study
  • Spring 2021
Semester when the course unit is delivered
  • 2
Number of ECTS credits allocated
  • 3.0
Name of lecturer(s)
  • Dr. Dao Mai Anh, BA MSc
Learning outcomes of the course unit
  • Students gain specialized knowledge in strategic management. Business cases introduced by guest speakers are used to apply and deepen the understanding of tools and methods of strategic management. Students should especially develop the capability to critically analyze situations, discuss them and find solutions for upcoming management problems. Furthermore, presentation and communication skills are enhanced.
Mode of delivery
  • blended learning
Recommended optional program components
  • none
Course contents
  • This course provides a solid overview of current issues in strategic management and its relevance to the understanding and design of management practice. Students learn different approaches to the explanation of strategic positioning, analyze the impact of industries and company resources on strategy content and different forms of strategy development. Students will further learn to apply theoretical knowledge to real life business cases in various industry contexts and will practice how to formulate solutions to problem situations in a newly founded company.
Planned learning activities and teaching methods
  • This is a hands-on course, in which the lecturer will act as a facilitator. Students should be aware that the direction and quality of discussions, and thus their learning, are influenced by each one of them and by the interactions of the group as a whole, not solely by the course instructor. The initial face-to-face meeting will serve to introduce students to the course format and the topic. Online sessions consist of three parts - 1. Input by the lecturer & zip-in exercise, 2. Interactive part
Language of instruction
  • English
Work placement(s)
  • none
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