Social Media Analytics

Target Group

Students with interest in social media analytics

Content

• Data collection and data evaluation methods in the SMA
• Key figures in SMA
• Software in SMA
• Theoretical models in SMA

Description

The importance of social media analytics is constantly increasing in view of the progressive use of social media and has become a decisive success factor for companies in recent years. For this reason, comprehensive knowledge in the area of social media analytics is indispensable for marketing managers.

The course is aimed at beginners and provides knowledge of social media analytics.