Summer School: E-Commerce | Basics

Target Group

Students with interest in eCommerce

 

Content

  • ECommerce Infrastructure
  • Building an ECommerce Presence
  • ECommerce Security & Payment Systems
  • ECommerce Marketing & Advertising
  • Ethics, Law and ECommerce

 

Description

The rapid growth and change that has occurred in the first quarter-century of eCommerce represents just the beginning. Technology continues to evolve at exponential rates. The rapid growth of eCommerce is also providing extraordinary growth in career and employment opportunities. Improvements in underlying information technologies and continuing entrepreneurial innovation in business and marketing promise as much change in the next decade as was seen in the previous two decades. The twenty-first century will be the age of a digitally enabled social and commercial life, the outlines of which we can still only barely perceive at this time. Analysts estimate that by 2023, consumers worldwide will be spending almost $7.3 trillion and businesses around $34 trillion in digital transactions. It appears likely that eCommerce will eventually impact nearly all commerce, and that most commerce will be eCommerce by the year 2050, if not sooner. Business fortunes are made in periods of extraordinary change such as this. The next five years hold exciting opportunities for new and traditional businesses to exploit digital technology for market advantage. For society, the next few decades offer the possibility of significant gains in social welfare, as well as significant challenges, as the digital revolution works its way through larger and larger segments of the world’s economy.

It is important to study eCommerce in order to be able to perceive and understand the opportunities and risks that lie ahead. By the time you finish this course, you will be able to identify the technological, business, and social forces that have shaped, and continue to shape, the growth of eCommerce, and be ready to participate in, and ultimately guide, discussions of eCommerce in the firms where you possible work. More specifically, you will be able to analyse an existing or new idea for an eCommerce business, identify the most effective business model to use, and understand the technological underpinnings of an eCommerce presence, including the security and ethical issues raised, as well as how to optimally market and advertise the business, using both traditional e-marketing tools and social, mobile, and local marketing.

Short Facts
  • Date: 03.04. - 26.05.2023
  • Format: Online Course, 40 TU, 3,5 ECTs
  • Costs: EUR 150,-
  • Lecturer: Peter Schwazer
  • Group size: Max. 40 participants
  • Methodology: micro lectures, online forum discussion, case studies, quizzes
  • Language English
  • Badge: Digital Marketing, eCommerce | Basics
  • Venue: Online Classroom


Registration for this career event starts on February 01, 2023!


Online Registration

Online Registration Badges

Students who participate in a Badge program are kindly asked to register for this career event only via:

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