META Business Suite

Target Group

MCI Students from all study programs

Content

• Structure of Meta Business Suite and Manager: We will explore the structure and different modules of Meta Business Manager. You will learn how to effectively use the various features and tools to achieve your marketing goals.
• Optimal Usage and Configuration: Discover how to set up and configure Meta Business Suite to meet your specific needs and goals. Learn best practices for using the platform to increase efficiency and achieve better results.
• Different Campaign Types: Explore the variety of campaign types supported by Meta Business Suite. We will cover different advertising formats such as traffic campaigns, conversion campaigns, catalog campaigns and more. Gain insight into the differences, benefits, and applications of each campaign type.
• Different Ad Placements: Understand the different ad placement options provided by Meta Business Suite. We will explore different channels where you can display your ads.
• Creating Saved and Data-Based Audiences: Learn how to create and manage audiences in Meta Business Suite. We will explore the creation of data-based audiences as well as saved audiences.
• Create a complete campaign: Towards the end of the course, we will work together to set up a complete campaign and discuss each step in detail. The goal is for participants to be able to create and manage campaigns on their own in the future. At the end of this course, you will have a comprehensive understanding of Meta Business Suite and the skills to effectively use its features to optimize your marketing efforts.

Description

In this course, we will take a deep dive into one of the most important platforms in online marketing. The Meta Business Suite is a comprehensive marketing management software that helps companies optimize their marketing processes and improve their performance. In this course, we will focus on various aspects of Meta Business Manager to provide you with the necessary knowledge and skills to get the most out of the platform.