Alpine Tourism Management

Studiengang

Bachelorstudiengang Unternehmensführung, Tourismus- & Freizeitwirtschaft

Kennzahl der Lehrveranstaltung

TOU-B-6-ALP-ALP-ILV

Anzahl der zugewiesenen ECTS-Credits

5.0

Name des/der Vortragenden

Dr. McGibbon Jacqueline, FH-Prof. Dr. Bosio Birgit

Art der Veranstaltung

face-to-face

empfohlene optionale Programmeinheiten

Derzeit nur in Englisch verfügbar
none

Prüfungsmethode

Project work

Niveau der Lehrveranstaltung laut Lehrplan

Bachelor

Studienjahr

Spring 2025

Semester in dem die Lehrveranstaltung angeboten wird

6

Unterrichtssprache

English

Lernergebnisse der Lehrveranstaltung

Derzeit nur in Englisch verfügbar
The Alps have become an important contributor to the long-term success of the
Austrian tourism industry. In this course, students will get an overview of the
history and specific characteristics of the tourism industry in Alpine regions.
Experts and professionals in the field of alpine tourism introduce students to
challenges and current trends in the industry. Students have the chance to
improve their knowledge, ask questions and discuss experiences with their
peers, lecturers and professionals.
The goals of this course are:
- To obtain a detailed understanding of the nature of alpine tourism, its
development, challenges and its implications for various aspects of local life;
- To learn about the social, cultural and environmental impacts of alpine
tourism;

Lehrinhalte

Derzeit nur in Englisch verfügbar
Dir. Josef Margreiter:
Branding and destination management using the example of Tyrol

Dr. Jacqueline McGibbon:
Lecture and Case Study "St. Anton". The history of tourism in one particular alpine tourism destination (St. Anton am Arlberg), the current contours of alpine tourism in the region, how tourism has influenced and continues to influence local life and culture, the influence of wider economic and political developments on the alpine tourism industry in the region and the challenges and opportunities alpine tourism faces in the future.

Dr. Birgit Bosio:
Introduction to alpine tourism
Dimensions of Alpine tourism – facts and figures
Characteristics of Alpine tourism
Alpine agriculture and tourism
Development of Alpine regions – tourism, architecture, company structures Alpine Summer Tourism - development and challenges
Alpine Winter tourism - development and challenges
Sustainable tourism development in Alpine regions
Butler‘s TALC applied on alpine tourism development

Guest lecture: Mag. Andreas Reiter, BA
Innsbruck Tourism - International Markets & B2B Management
- Innsbruck as a tourism destination
- Organizational structure of the Innsbruck tourist board
- Market management
- Andreas' job - what does a tourism marketing manager do?

Lehr- und Lernformen

Derzeit nur in Englisch verfügbar
This course provides a dynamic and engaging learning experience by combining theory with contemporary practical knowledge, and incorporates lively discussions as well as both individual and group work. In addition, the course provides a comprehensive and in-depth exploration of alpine tourism through two excursions that focus on different aspects of the industry. These excursions offer a unique opportunity to gain insights into the background and workings of alpine tourism.

Praktikum

none

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