Hospitality Management

Studiengang

Bachelorstudiengang Unternehmensführung, Tourismus- & Freizeitwirtschaft

Kennzahl der Lehrveranstaltung

TOU-B-6-ETM-HOS-ILV

Anzahl der zugewiesenen ECTS-Credits

Name des/der Vortragenden

Magnini Vincent, PhD, Laitamaki Jukka, Ph.D.

Art der Veranstaltung

face-to-face

empfohlene optionale Programmeinheiten

Derzeit nur in Englisch verfügbar
none

empfohlene Fachliteratur

Derzeit nur in Englisch verfügbar
Alrawadieh, Z., Alrawadieh, Z., & Cetin, G. (2021). Digital transformation and revenue management: Evidence from the hotel industry. Tourism Economics, 27(2), 328-345.

Anastasiadou, P., Sarantakou, E., Maniati, E., & Tsilika, E. (2022, April). Exploring stakeholders' perspectives on hotel design. In Transcending Borders in Tourism Through Innovation and Cultural Heritage: 8th International Conference, IACuDiT, Hydra, Greece, 2021 (pp. 239-255). Cham: Springer International Publishing.

Bohdanowicz-Godfrey, P., Zientara, P., & Bąk, M. (2019). Towards an accessible hotel: A case study of Scandic. Current Issues in Tourism, 22(10), 1133-1137.

Chang, H. H., & Sokol, D. D. (2022). How incumbents respond to competition from innovative disruptors in the sharing economy—The impact of Airbnb on hotel performance. Strategic Management Journal, 43(3), 425-446.

González-Reverté, F., Gomis-López, J. M., & Díaz-Luque, P. (2023). Airbnb as a hotel competitor in touristified cities. Perceptions among upscale hoteliers in Barcelona. Tourism Geographies, 25(4), 1204-1223.

Górska-Warsewicz, H., & Kulykovets, O. (2020). Hotel brand loyalty—A systematic literature review. Sustainability, 12(12), 4810.

Ivanova, M., Ivanov, S., & Magnini, V. P. (Eds.). (2016). The Routledge Handbook of Hotel Chain Management. Routledge.

Kaplan, R. S., & McMillan, D. (2020). Updating the balanced scorecard for triple bottom line strategies. Harvard Business School Accounting & Management Unit Working Paper, (21-028).

Moro, S., Rita, P., & Oliveira, C. (2018). Factors influencing hotels' online prices. Journal of Hospitality Marketing & Management, 27(4), 443-464.

Varelas, S., Karvela, P., & Georgopoulos, N. (2021). The Impact of Information Technology and Sustainable Strategies in Hotel Branding, Evidence from the Greek Environment. Sustainability, 13(15), 8543.

Webb, T., Schwartz, Z., Xiang, Z., & Altin, M. (2022). Hotel revenue management forecasting accuracy: the hidden impact of booking windows. Journal of Hospitality and Tourism Insights, 5(5), 950-965.Cornell Hospitality Quarterly

European Journal of Marketing

Harvard Business Review

International Journal of Hospitality Management

Journal of Service Research

Prüfungsmethode

Homework

Niveau der Lehrveranstaltung laut Lehrplan

Bachelor

Studienjahr

Spring 2025

Semester in dem die Lehrveranstaltung angeboten wird

Unterrichtssprache

English

Lernergebnisse der Lehrveranstaltung

Derzeit nur in Englisch verfügbar
The objective of this course is to provide an overview of hospitality management. In doing so, current issues, key challenges, and emerging trends in the sector are examined.

Students are expected to gain a working knowledge of the hospitality sector including how to best serve guests by properly designing facilities, servicescapes, and atmospherics. Because the hospitality sector is often a labor-intensive industry, key staffing and organizational behavior topics will also be covered as they apply to this context. Coupled with the high human component, is the increased use of various technologies and data analysis approaches in the sector; therefore, students will secure an enhanced understanding of these trends and applications as well.

Lehr- und Lernformen

Derzeit nur in Englisch verfügbar
The course comprises an interactive mix of lectures, discussions and individual and group work.

Praktikum

none

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