Introduction to International Business

Studiengang

International Program

Kennzahl der Lehrveranstaltung

IFLV6535

Anzahl der zugewiesenen ECTS-Credits

3.0

Name des/der Vortragenden

Prof. Johnson Jeffrey, Ph.D., CGBP

empfohlene optionale Programmeinheiten

Derzeit nur in Englisch verfügbar
none

empfohlene Fachliteratur

Derzeit nur in Englisch verfügbar
A series of case studies will be provided at the course start.Hill, C.W. Global Business Today, 11th Ed. Irwin, New York, UK: McGraw-Hill (Chapters 1-2-4-8-12-13). Other editions of this book are also fine; just verify the correspondence between the chapters in the different editions.

Niveau der Lehrveranstaltung laut Lehrplan

Bachelor

Studienjahr

Spring 2025

Semester in dem die Lehrveranstaltung angeboten wird

1

Unterrichtssprache

English

Lernergebnisse der Lehrveranstaltung

Derzeit nur in Englisch verfügbar
This course aims to form students’ knowledge in the area of International Business. Specifically, students will develop capabilities to identify, frame and understand problems related to the management of international operations. Throughout the course issues are discussed in both theoretical and practical terms to stimulate students to relate models and concepts with practical situations.

By the end of the course the students will be able to:
• discuss implications of globalization and cultural differences
• understand the implications of operating across national borders
• compare different internationalization processes
• describe how firms operate in different markets
• analyze different international strategies, organizations and control models
• describe the specificity of different functions and units within the international firm
• understand the basis for the competitive advantage of international firms

Lehrinhalte

Derzeit nur in Englisch verfügbar
Today firms are increasingly facing challenging tasks at international level: On one side the environment is increasingly globalized, following the disintegration of regional markets, the expansion of international trade and the internet, and on the other firms keep growing in their geographical and business scope fueling competition. Therefore, the international manager is required to be flexible, to have a broad understanding of what is changing in the environment and within the firm, to develop always new abilities and to fit into new roles. This course deals specifically with the following topics:
• Globalization & Regionalization
• Cultural differences
• Internationalization process
• Market entry decisions
• Organizational structures
• International strategies
• Control of foreign operations
• International HRM
• Transnational knowledge and innovation management
• Headquarters and subsidiaries’ roles

Lehr- und Lernformen

Derzeit nur in Englisch verfügbar
The course comprises an interactive mix of lectures, discussions and group work.

Lectures, group work, assignments, presentations /case study discussion.

Praktikum

none

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