Product Development & Innovation

Studiengang

Bachelorstudiengang Unternehmensführung, Tourismus- & Freizeitwirtschaft

Kennzahl der Lehrveranstaltung

TOU-B-6-EPN-PDI-ILV

Anzahl der zugewiesenen ECTS-Credits

Name des/der Vortragenden

FH-Prof. Dr. Engl Christoph, Milman Ady, Ph.D.

Art der Veranstaltung

face-to-face

empfohlene optionale Programmeinheiten

Derzeit nur in Englisch verfügbar
none

empfohlene Fachliteratur

Derzeit nur in Englisch verfügbar
Scholarly articles:
Friel, M. (2019). Tourism as a driver in the space economy: new products for intrepid travellers. Current Issues in Tourism. https://doi.org/10.1080/13683500.2019.1628189
Sainaghi, R., Phillips, P., & d'Angella, F. (2019). The balanced scorecard of a new destination product: Implications for lodging and skiing firms. International Journal of Hospitality Management, 76, 216-230. https://doi.org/10.1016/j.ijhm.2018.05.011
Santos, M. C., Ferreira, A., Costa, C., & Santos, J. A. C. (2020). A Model for the Development of Innovative Tourism Products: From Service to Transformation. Sustainability, 12(11). https://doi.org/10.3390/su12114362
Vladimirov, Z., & Williams, A. M. (2018). Hotel innovations and performance - The mediating role of staff-related innovations. Tourism Management Perspectives, 28, 166-178.
Wang, W., Cole, S. T., & Chen, J. S. (2018). Tourist innovation in air travel. Journal of Travel Research, 57(2), 164-177.

Industry/trade examples:
Baer, Salem (2017, March 20). The 3 Types of Innovation: Product, Process, & Business Model. Posted Jan 17, 2017. Retrieved on 3/6/2022, from https://www.differential.com/posts/the-3-types-of-innovation-product-process-business-model/
Beck, Jessie (2018). 8 Brilliant Travel Innovations That Could Change How We Travel. Tortugabackpacks.com. Retrieved on, from https://blog.tortugabackpacks.com/travel-innovations/
Bednarek, Janet (2018, October 4). 50 years ago, the Boeing 747 created air travel as we know it. Quartz. Retrieved on 3/2/2022, from https://qz.com/quartzy/1413331/50-years-ago-the-boeing-747-created-air-travel-as-we-know-it/
Blake, Morgan, (2020, February 20). 10 Examples of Customer Experience Innovation in Hospitality. Retrieved on 3/2/2022, from https://www.forbes.com/sites/blakemorgan/2020/02/20/10-examples-of-customer-experience-innovation-in-hospitality/?sh=43bbcfe20339
Claessens, M. (2016, September 18). Categories of new products - What is a new product? Marketing Insider. Retrieved on 3/2/2022, https://marketing-insider.eu/categories-of-new-products/
Fulltilt Marketing. (2016). 6 Reasons you need new product development. Retrieved on 3/2/2022, from https://www.fulltiltmarketing.net/2016/04/19/6-reasons-you-need-new-product-development/
SiteMinder (2021). What do guests say about the 10 most high-tech hotels in the world? Retrieved on 3/2/2022, from https://www.siteminder.com/r/trends-advice/hotel-travel-industry-trends/10-worlds-high-tech-future-hotels/
Revfine (2021). Discover The Latest Technology Trends in the Hospitality Industry. Retrieved on 3/2/2022, from https://www.revfine.com/technology-trends-hospitality-industry/
Scott, C. (2019, June 4). How to create a go-to-market strategy for a new product? Intuit Quick Books. Retrieved on 3/2/2022, from https://quickbooks.intuit.com/r/selling/how-to-create-a-go-to-market-strategy-for-a-new-product/
Simplilearn (2021, June 15). The Basic Principles of Project Management. Retrieved on 07/29/2021 from https://www.simplilearn.com/project-management-basic-principles-article

Videos:
Amusement Labs (2020, October 18). How Harry Potter and the Forbidden Journey Works. [Video]. YouTube. https://www.youtube.com/watch?v=BILzx7vkhLQ
Cow Missing. (2020, May, 24). Some of the Magic Makers of Walt Disney Imagineering. [Video] YouTube. https://www.youtube.com/watch?v=14YlkyOI2pc
Expert Program Management. (2018, December 5). Three levels of a product explained [Video]. YouTube. https://www.youtube.com/watch?v=UN6rpHQGVgc
Disney. (2018, October 17). The Imagineering story| official trailer | Disney+ [Video]. YouTube. https://www.youtube.com/watch?v=-Y7TlaXDPrg
Saharenam, N. (2019, January 24). Adoption process - principles of marketing [Video]. YouTube. https://www.youtube.com/watch?v=M0SQBuU5duQ
Cancun.com. (2019, September 19). XCARET PARK - Mexico's majestic paradise [Video]. YouTube. https://www.youtube.com/watch?v=fadNiF1NaTQ
Gardens by The Bay Singapore (2020, July 2). Exploring Breath-taking Gardens in this Tips for Traveller's Tour. [Video]. YouTube. https://www.youtube.com/watch?v=LdVYs1ESwuw

Additional recommended literature (max. 6000 characters):
Chowdhury, Mesbahuddin, Prayag, Vidya Patwardhan, Girish, & Kumar, Nischal (2020). The impact of social capital and knowledge sharing intention on restaurants' new product development. International Journal of Contemporary Hospitality Management, 32(10), 3271-3293. https://doi.org/10.1108/IJCHM-04-2020-0345
Marano, Gina, Henthorne Tony, & George, Babu (2017). Ch'ulel Mendoza, the spa with a difference: a case study of new product development in the wellness industry. Emerald Emerging Markets Case Studies, 7(3), 1-23. https://doi.org/10.1108/EEMCS-09-2016-0197

Prüfungsmethode

Homework, Presentation

Niveau der Lehrveranstaltung laut Lehrplan

Bachelor

Studienjahr

Spring 2025

Semester in dem die Lehrveranstaltung angeboten wird

Unterrichtssprache

English

Lernergebnisse der Lehrveranstaltung

Derzeit nur in Englisch verfügbar
Innovation is interpreted as an entrepreneurial challenge. In tourism, new product development processes are influenced by a number of external and internal determinants and students learn how to identify these determinants. The course introduces new product development concepts and the new product and service development process.
At the completion of this course, the student will be able to:
1. Understand the strategic product development process
2. Understand consumer needs in the context of new products in the tourism and hospitality industry
3. Create a proactive product development system
4. Manage the post-product development process

Lehrinhalte

Derzeit nur in Englisch verfügbar
The course covers the following topics:
1. Introduction:
• Product definition
• Why do we need new products?
• Types of new products
• The product life cycle
• The New Product Development Dilemma
• Why products fail?
• Why products succeed?
2. Understanding Consumer needs for new products:
• Consumer’s needs, wants, and demands
• Consumer markets and consumer buying behavior

3. Building New Product Concepts
• Concept development
• Developing new products
• Developing ideas for new products
• Concept development and testing
• Business analysis for new products: estimating costs and sales

4. The product development process:
• Implementation
• Market entry timing
• Market entry location
• Introductory marketing strategy
o Developing a marketing strategic plan
• The consumer adoption process
• Commercializing a new product:
o Target market prospects
• The Adoption Process:
o Adoption stages
o Forces that influence adoption

5. Innovation and Innovation Management processes

6. Drivers of Innovation

7. The Concept of Entrepreneurship and Creativity

Lehr- und Lernformen

Derzeit nur in Englisch verfügbar
The course comprises an interactive mix of lectures, discussions and individual and group work.

Praktikum

none

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