Winter Program: Digital Entrepreneurship

Studiengang

International Program

Kennzahl der Lehrveranstaltung

IFLV6614

Anzahl der zugewiesenen ECTS-Credits

3.0

Name des/der Vortragenden

Key Thomas, PhD

Art der Veranstaltung

distance learning/e-learning

empfohlene optionale Programmeinheiten

Derzeit nur in Englisch verfügbar
none

Niveau der Lehrveranstaltung laut Lehrplan

Bachelor

Studienjahr

Fall 2025

Semester in dem die Lehrveranstaltung angeboten wird

1

Unterrichtssprache

English

Lernergebnisse der Lehrveranstaltung

Derzeit nur in Englisch verfügbar
We live in a new era of business practice, value creation and delivery. Understanding the changes relevant in the research, design, and execution of new ventures in the digital business landscape is only becoming more important.

This Digital Entrepreneurship course introduces students to frameworks for the creation and delivery of innovative value through digital technology. The course is intended for students who want to understand and become familiar with the tools and concepts used to create a digital native business. Students choose a digital business model, revenue (price) structure, define their marketplace, create a target market persona, create a digital marketing plan, finance and growth plan, and by the end of the class pitch their concept for investment funding.

LEARNING OUTCOMES:
- The ability to develop a strategic plan for digital startups
- Understand the foundation of online innovation, value creation and delivery.
- Identify and classify digital business models.
- Understand and identify different growth strategies for digital ventures.
- Continuous improvement by staying up to date on tools and techniques, trends and technology

Lehrinhalte

Derzeit nur in Englisch verfügbar
• The ability to develop a strategic plan for digital startups
• Understand the foundation of online innovation, value creation and delivery.
• Identify and classify digital business models.
• Understand and identify different growth strategies for digital ventures.
• Continuous improvement by staying up to date on tools and techniques, trends and technology

Praktikum

none

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