Entrepreneurship

Studiengang

Bachelorstudiengang Wirtschaft & Management

Kennzahl der Lehrveranstaltung

B&M-B-3-ENT-ENT-ILV

Anzahl der zugewiesenen ECTS-Credits

4.0

Name des/der Vortragenden

Dipl. Ing. Rauhofer Michael, MAS, Vögele Julia, BA MA, FH-Prof. Priv.-Doz. Dr. Stöckl Thomas, Blösl Florian, BA MA

Art der Veranstaltung

-

empfohlene optionale Programmeinheiten

Derzeit nur in Englisch verfügbar
none

empfohlene Fachliteratur

Derzeit nur in Englisch verfügbar
Aulet, B. (2013). Disciplined entrepreneurship: 24 steps to a successful startup. John Wiley & Sons.
Eisenmann, T. R., Ries, E., & Dillard, S. (2012). Hypothesis-driven entrepreneurship: The lean startup. Harvard Business School Entrepreneurial Management Case, (812-095).
Gassmann, O., Frankenberger, K., & Csik, M. (2014). The business model navigator: 55 models that will revolutionize your business. Pearson UK.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.
Ries, E. (2011). The lean startup. New York: Crown Business, 27.Adams, R., Grichnik, D., Punddziene, A., & Volkmann, C. (2023). Artificiality and Sustainability in Entre-preneurship: Exploring the Unforeseen, and Paving the Way to a Sustainable Future. Springer.
Bland, D. J., & Osterwalder, A. (2019). Testing business ideas: A field guide for rapid experimentation (Vol. 3). John Wiley & Sons.
Heyworth-Thomas, E., Hyslop. K., & Jones, R. (2022). Entrepreneurship and Societal Change. In D. Hy-ams-Ssekasi & F. Agboma (Ed.), Entrepreneurship and Change: Understanding Entrepreneurialism as a Driver of Transformation (pp. 23-42). Palgrave Macmillan.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design. John Wiley & Sons.
Tuczek, H. (2020). Neues unternehmerisches Denken: Vom Start-up zum erfolgreichen Unternehmen in einer digitalisierten Welt. Haufe.

Niveau der Lehrveranstaltung laut Lehrplan

Bachelor

Studienjahr

Fall 2025

Semester in dem die Lehrveranstaltung angeboten wird

3

Unterrichtssprache

English

Lernergebnisse der Lehrveranstaltung

Derzeit nur in Englisch verfügbar
Within the course “Entrepreneurship” you will develop various skills and competencies needed to cover, evaluate and realize innovative business ideas. Following a structured hands-on approach, you will de-velop your business concept in small teams from the rough idea into a convincing business plan. At the end of the course, the teams will (i) pitch their business ideas and viable business model, as well as (ii) prepare a business plan. Through your active participation in this course, you will be able to:

• Discover innovative ideas: identify an unresolved problem and a way to target it.
• Develop and enrich an idea to a business opportunity: fit your idea to market needs or, in other words, identify the right market for a certain idea.
• Model your business to be desirable, feasible, and viable, taking into account sustainability and long-term success in the future.
• Convince with your business concept in the form of a presentation, elevator pitch, and written business plan.

Furthermore, within this course, you will enhance your creativity, project management skills, communi-cation skills, presentation skills, and teamwork.

By incorporating sustainability-related topics into the course "Entrepreneurship", students are motivated and empowered to explore, assess, and design business ideas that are future/long-term oriented and contribute to sustainable development.

Lehrinhalte

Derzeit nur in Englisch verfügbar
The purpose of this course is to explore business creation and growth as a multidimensional phenom-enon in both independent and corporate (intrapreneurship) settings.
• The entrepreneur – mindset, roles
• Entrepreneurship – categories, process, hurdles
• Business modelling (Business Model Canvas)
• Ecosystems
• Cases

Lehr- und Lernformen

Derzeit nur in Englisch verfügbar
The course comprises an interactive mix of lectures, discussions, and individual as well as group work.

Praktikum

none

Zurück zur Übersicht