eTourism Business Models

Studiengang

Masterstudiengang Entrepreneurship & Tourismus

Kennzahl der Lehrveranstaltung

TOU-MMT-3-TMD-BMO-ILV

Anzahl der zugewiesenen ECTS-Credits

3.0

Name des/der Vortragenden

Rauschnabel Philipp, Bakker Wilhelmus

Art der Veranstaltung

face-to-face

empfohlene optionale Programmeinheiten

Derzeit nur in Englisch verfügbar
none

empfohlene Fachliteratur

Derzeit nur in Englisch verfügbar
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Download (use VPN, should be for free): http://www.sciencedirect.com/science/article/pii/S0148296316302843 if free download is not possible, email me for a pdf copy at philipp.rauschnabel@gmail.comFrew, A.(Ed.): Information and Communication Technologies in Tourism 2005, Vienna
Buhalis, D. (2003): eTourism: Information Technology for strategic tourism management, Prentice Hall-Pearson, Essex
Werthner, H. & Klein S. (1999): Information Technology and Tourism - A Challenging Relationship, Springer, New York

Prüfungsmethode

Project work

Niveau der Lehrveranstaltung laut Lehrplan

Master

Studienjahr

Fall 2025

Semester in dem die Lehrveranstaltung angeboten wird

3

Unterrichtssprache

English

Lernergebnisse der Lehrveranstaltung

Derzeit nur in Englisch verfügbar
Understanding tourism and destination marketing through lessons of the past and a vision and methodology for the future.
The students are familiar with the specifics of tourism enterprises in relation to e-tourism, are able to understand the developments and changes resulting from the integration of information and communication technologies, are familiar with new IT-supported business models for the tourism industry, the application of e.g. GDS (global distribution systems) and concepts for interactive “e-destinations”. An additional focus is on business models and integrated distribution concepts.

Lehr- und Lernformen

Derzeit nur in Englisch verfügbar
The course comprises an interactive mix of lectures, discussions and individual and group work.

Praktikum

none

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