International Marketing

Studiengang

Masterstudiengang Entrepreneurship & Tourismus

Kennzahl der Lehrveranstaltung

TOU-MMT-3-ITO-IMA-ILV

Anzahl der zugewiesenen ECTS-Credits

3.0

Name des/der Vortragenden

FH-Prof. MMag. Stadler Raphaela, PhD, Haselwanter Stefanie, BA MA, FH-Prof. Mag. Siller Hubert J.

Art der Veranstaltung

face-to-face

empfohlene optionale Programmeinheiten

Derzeit nur in Englisch verfügbar
none

empfohlene Fachliteratur

Derzeit nur in Englisch verfügbar
Baack, D. W., Czarnecka, B., & Baack, D. (2019). International marketing (2nd ed.). Sage.

Prüfungsmethode

Portfolio

Niveau der Lehrveranstaltung laut Lehrplan

Master

Studienjahr

Fall 2025

Semester in dem die Lehrveranstaltung angeboten wird

3

Unterrichtssprache

English

Lernergebnisse der Lehrveranstaltung

Derzeit nur in Englisch verfügbar
The students are able to systematically address problems relating to the global market, and to identify, evaluate and cultivate relevant international markets. Their awareness of ethics and responsibility in tourism as an occupational field has enabled them to broaden their field of activity. Their direct involvement in project examples and their knowledge about tools and methods enable them to link contents and application.
The students are aware of up-and-coming innovative tourism markets, are able to segment in accordance with geographical and thematic foci and to correctly assess relevant potentials.
The students are familiar with the various international and transnational tourism organizations and their relevant objects and are able to discuss development and environmental policies in relation to tourism.

Lehr- und Lernformen

Derzeit nur in Englisch verfügbar
The course comprises an interactive mix of lectures, discussions and individual and group work.

Praktikum

none

Zurück zur Übersicht