Winter Program: Digital Marketing - An Introduction

Studiengang

International Program

Kennzahl der Lehrveranstaltung

IFLV0087

Anzahl der zugewiesenen ECTS-Credits

3.5

Name des/der Vortragenden

Eekhoutte Gythe, BSc MSc, FH-Prof. Aufschnaiter Christiane, Bakk. Phil. PhD

Art der Veranstaltung

-

empfohlene optionale Programmeinheiten

Derzeit nur in Englisch verfügbar
none

Niveau der Lehrveranstaltung laut Lehrplan

Bachelor

Studienjahr

Fall 2025

Semester in dem die Lehrveranstaltung angeboten wird

1

Unterrichtssprache

English

Lernergebnisse der Lehrveranstaltung

Derzeit nur in Englisch verfügbar
This introduction to Digital Marketing (exclusively online and self-paced) explores how to harness the power of digital within the context of a marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques.

In this course we will provide you various microlectures to gain an understanding of creating and implementing effective digital marketing campaigns. It also introduces the fundamental aspects of digital marketing and covers areas including search, digital display, email and social media marketing, as well as analytics.
After attending this course, participants will understand the basics of digital marketing. In addition, the participant will know how to conduct ongoing analysis and measurement in order to manage and evaluate digital marketing efforts. The online seminar contains different teaching methods, such as microlectures, quizzes, online forum discussions, case studies, etc.

Lehrinhalte

Derzeit nur in Englisch verfügbar
• Introduction to digital marketing
• Understanding the digital consumer
• Using digital channels to reach customers
• Social media & content marketing
• Digital marketing strategy & analytics

Lehr- und Lernformen

Derzeit nur in Englisch verfügbar
Microlectures, online forum discussion, case studies, quizzes

Praktikum

none

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