Alpine Tourism Management

Department

Bachelor's program Entrepreneurship, Tourism & Leisure Business

Course unit code

TOU-B-6-ALP-ALP-ILV

Number of ECTS credits allocated

5.0

Name of lecturer(s)

Dr. McGibbon Jacqueline, FH-Prof. Dr. Bosio Birgit

Mode of delivery

face-to-face

Recommended optional program components

none

Assessment methods and criteria

Project work

Level of course unit

Bachelor

Year of study

Spring 2025

Semester when the course unit is delivered

6

Language of instruction

English

Learning outcomes of the course unit

The Alps have become an important contributor to the long-term success of the
Austrian tourism industry. In this course, students will get an overview of the
history and specific characteristics of the tourism industry in Alpine regions.
Experts and professionals in the field of alpine tourism introduce students to
challenges and current trends in the industry. Students have the chance to
improve their knowledge, ask questions and discuss experiences with their
peers, lecturers and professionals.
The goals of this course are:
- To obtain a detailed understanding of the nature of alpine tourism, its
development, challenges and its implications for various aspects of local life;
- To learn about the social, cultural and environmental impacts of alpine
tourism;

Course contents

Dir. Josef Margreiter:
Branding and destination management using the example of Tyrol

Dr. Jacqueline McGibbon:
Lecture and Case Study "St. Anton". The history of tourism in one particular alpine tourism destination (St. Anton am Arlberg), the current contours of alpine tourism in the region, how tourism has influenced and continues to influence local life and culture, the influence of wider economic and political developments on the alpine tourism industry in the region and the challenges and opportunities alpine tourism faces in the future.

Dr. Birgit Bosio:
Introduction to alpine tourism
Dimensions of Alpine tourism – facts and figures
Characteristics of Alpine tourism
Alpine agriculture and tourism
Development of Alpine regions – tourism, architecture, company structures Alpine Summer Tourism - development and challenges
Alpine Winter tourism - development and challenges
Sustainable tourism development in Alpine regions
Butler‘s TALC applied on alpine tourism development

Guest lecture: Mag. Andreas Reiter, BA
Innsbruck Tourism - International Markets & B2B Management
- Innsbruck as a tourism destination
- Organizational structure of the Innsbruck tourist board
- Market management
- Andreas' job - what does a tourism marketing manager do?

Planned learning activities and teaching methods

This course provides a dynamic and engaging learning experience by combining theory with contemporary practical knowledge, and incorporates lively discussions as well as both individual and group work. In addition, the course provides a comprehensive and in-depth exploration of alpine tourism through two excursions that focus on different aspects of the industry. These excursions offer a unique opportunity to gain insights into the background and workings of alpine tourism.

Work placement(s)

none