Product Development & Innovation

Department
  • Bachelor's program Entrepreneurship, Tourism & Leisure Business
Course unit code
  • TOU-B-6-EPN-PDI-ILV
Number of ECTS credits allocated
  • 2.0
Name of lecturer(s)
  • FH-Prof. Dr. Engl Christoph, Milman Ady, Ph.D.
Mode of delivery
  • face-to-face
Recommended optional program components
  • none
Recommended or required reading
  • Scholarly articles:
    Friel, M. (2019). Tourism as a driver in the space economy: new products for intrepid travellers. Current Issues in Tourism. https://doi.org/10.1080/13683500.2019.1628189
    Sainaghi, R., Phillips, P., & d'Angella, F. (2019). The balanced scorecard of a new destination product: Implications for lodging and skiing firms. International Journal of Hospitality Management, 76, 216-230. https://doi.org/10.1016/j.ijhm.2018.05.011
    Santos, M. C., Ferreira, A., Costa, C., & Santos, J. A. C. (2020). A Model for the Development of Innovative Tourism Products: From Service to Transformation. Sustainability, 12(11). https://doi.org/10.3390/su12114362
    Vladimirov, Z., & Williams, A. M. (2018). Hotel innovations and performance - The mediating role of staff-related innovations. Tourism Management Perspectives, 28, 166-178.
    Wang, W., Cole, S. T., & Chen, J. S. (2018). Tourist innovation in air travel. Journal of Travel Research, 57(2), 164-177.

    Industry/trade examples:
    Baer, Salem (2017, March 20). The 3 Types of Innovation: Product, Process, & Business Model. Posted Jan 17, 2017. Retrieved on 3/6/2022, from https://www.differential.com/posts/the-3-types-of-innovation-product-process-business-model/
    Beck, Jessie (2018). 8 Brilliant Travel Innovations That Could Change How We Travel. Tortugabackpacks.com. Retrieved on, from https://blog.tortugabackpacks.com/travel-innovations/
    Bednarek, Janet (2018, October 4). 50 years ago, the Boeing 747 created air travel as we know it. Quartz. Retrieved on 3/2/2022, from https://qz.com/quartzy/1413331/50-years-ago-the-boeing-747-created-air-travel-as-we-know-it/
    Blake, Morgan, (2020, February 20). 10 Examples of Customer Experience Innovation in Hospitality. Retrieved on 3/2/2022, from https://www.forbes.com/sites/blakemorgan/2020/02/20/10-examples-of-customer-experience-innovation-in-hospitality/?sh=43bbcfe20339
    Claessens, M. (2016, September 18). Categories of new products - What is a new product? Marketing Insider. Retrieved on 3/2/2022, https://marketing-insider.eu/categories-of-new-products/
    Fulltilt Marketing. (2016). 6 Reasons you need new product development. Retrieved on 3/2/2022, from https://www.fulltiltmarketing.net/2016/04/19/6-reasons-you-need-new-product-development/
    SiteMinder (2021). What do guests say about the 10 most high-tech hotels in the world? Retrieved on 3/2/2022, from https://www.siteminder.com/r/trends-advice/hotel-travel-industry-trends/10-worlds-high-tech-future-hotels/
    Revfine (2021). Discover The Latest Technology Trends in the Hospitality Industry. Retrieved on 3/2/2022, from https://www.revfine.com/technology-trends-hospitality-industry/
    Scott, C. (2019, June 4). How to create a go-to-market strategy for a new product? Intuit Quick Books. Retrieved on 3/2/2022, from https://quickbooks.intuit.com/r/selling/how-to-create-a-go-to-market-strategy-for-a-new-product/
    Simplilearn (2021, June 15). The Basic Principles of Project Management. Retrieved on 07/29/2021 from https://www.simplilearn.com/project-management-basic-principles-article

    Videos:
    Amusement Labs (2020, October 18). How Harry Potter and the Forbidden Journey Works. [Video]. YouTube. https://www.youtube.com/watch?v=BILzx7vkhLQ
    Cow Missing. (2020, May, 24). Some of the Magic Makers of Walt Disney Imagineering. [Video] YouTube. https://www.youtube.com/watch?v=14YlkyOI2pc
    Expert Program Management. (2018, December 5). Three levels of a product explained [Video]. YouTube. https://www.youtube.com/watch?v=UN6rpHQGVgc
    Disney. (2018, October 17). The Imagineering story| official trailer | Disney+ [Video]. YouTube. https://www.youtube.com/watch?v=-Y7TlaXDPrg
    Saharenam, N. (2019, January 24). Adoption process - principles of marketing [Video]. YouTube. https://www.youtube.com/watch?v=M0SQBuU5duQ
    Cancun.com. (2019, September 19). XCARET PARK - Mexico's majestic paradise [Video]. YouTube. https://www.youtube.com/watch?v=fadNiF1NaTQ
    Gardens by The Bay Singapore (2020, July 2). Exploring Breath-taking Gardens in this Tips for Traveller's Tour. [Video]. YouTube. https://www.youtube.com/watch?v=LdVYs1ESwuw

    Additional recommended literature (max. 6000 characters):
    Chowdhury, Mesbahuddin, Prayag, Vidya Patwardhan, Girish, & Kumar, Nischal (2020). The impact of social capital and knowledge sharing intention on restaurants' new product development. International Journal of Contemporary Hospitality Management, 32(10), 3271-3293. https://doi.org/10.1108/IJCHM-04-2020-0345
    Marano, Gina, Henthorne Tony, & George, Babu (2017). Ch'ulel Mendoza, the spa with a difference: a case study of new product development in the wellness industry. Emerald Emerging Markets Case Studies, 7(3), 1-23. https://doi.org/10.1108/EEMCS-09-2016-0197
Assessment methods and criteria
  • Homework, Presentation
Level of course unit
  • Bachelor
Year of study
  • Spring 2025
Semester when the course unit is delivered
  • 6
Language of instruction
  • English
Learning outcomes of the course unit
  • Innovation is interpreted as an entrepreneurial challenge. In tourism, new product development processes are influenced by a number of external and internal determinants and students learn how to identify these determinants. The course introduces new product development concepts and the new product and service development process.
    At the completion of this course, the student will be able to:
    1. Understand the strategic product development process
    2. Understand consumer needs in the context of new products in the tourism and hospitality industry
    3. Create a proactive product development system
    4. Manage the post-product development process
Course contents
  • The course covers the following topics:
    1. Introduction:
    • Product definition
    • Why do we need new products?
    • Types of new products
    • The product life cycle
    • The New Product Development Dilemma
    • Why products fail?
    • Why products succeed?
    2. Understanding Consumer needs for new products:
    • Consumer’s needs, wants, and demands
    • Consumer markets and consumer buying behavior

    3. Building New Product Concepts
    • Concept development
    • Developing new products
    • Developing ideas for new products
    • Concept development and testing
    • Business analysis for new products: estimating costs and sales

    4. The product development process:
    • Implementation
    • Market entry timing
    • Market entry location
    • Introductory marketing strategy
    o Developing a marketing strategic plan
    • The consumer adoption process
    • Commercializing a new product:
    o Target market prospects
    • The Adoption Process:
    o Adoption stages
    o Forces that influence adoption

    5. Innovation and Innovation Management processes

    6. Drivers of Innovation

    7. The Concept of Entrepreneurship and Creativity
Planned learning activities and teaching methods
  • The course comprises an interactive mix of lectures, discussions and individual and group work.
Work placement(s)
  • none

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