Strategic Management & Tourism

Department
  • Bachelor's program Entrepreneurship, Tourism & Leisure Business
Course unit code
  • TOU-B-6-EPN-SMT-ILV
Number of ECTS credits allocated
  • 3.0
Name of lecturer(s)
  • FH-Prof. Dr. Engl Christoph
Mode of delivery
  • face-to-face
Recommended optional program components
  • none
Recommended or required reading
  • Hornsby, J. S., Naffziger, D. W., Kuratko, D. F., & Montagno, R. V. (1993). An interactive model of the corporate entrepreneurship process. Entrepreneurship theory and practice, 17(2), 29-37.
Assessment methods and criteria
  • Presentation
Level of course unit
  • Bachelor
Year of study
  • Spring 2025
Semester when the course unit is delivered
  • 6
Language of instruction
  • English
Learning outcomes of the course unit
  • This course aims at getting a good first insight in the Entrepreneurship topic. It provides a very practical approach as it gives students the opportunity to simulate a own business ideas in a safe environment. A new and unique software is provided which accompanies the student through this process.
Course contents
  • The course starts off with a first insight on the entrepreneurial perspective. Therefore, historical developments in the entrepreneurial area are discussed and the entrepreneurial idea defined. On this basis, entrepreneurial actions and their impacts on topics as business plan, structure, key assets, funding, branding, HR and sales tactics are analyzed. Selected areas of entrepreneurial basics are presented and discussed as the owner manager dominance, effects of uncertainty, innovations and their impact, required skillset and management functions related to entrepreneurial thinking, evaluation of entrepreneurial opportunities and evaluation of start ups.

    To provide a better understanding, the Entrecomp framework of the European Union is applied and serves as foundation to develop an individual entrepreneurial skillset. Entrepreneurial topics are discussed divided into the areas of ideas & opportunities, resources and bringing into action. Main target of this course is the identification of personal entrepreneurial strength and areas of improvement. The lecture “Entrepreneurship” is focused on the practical experiences of entrepreneurial behavior. Therefore, students are accompanied in the development of own business ideas along one self-chosen mega trend. Student groups can assess and evaluate other group results and compare own achievements to other students group results. At the end, a best practice summary highlights the do’s and don’ts in entrepreneurial thinking.
Planned learning activities and teaching methods
  • The course comprises an interactive mix of lectures, discussions and individual and group work. Students get to know Entrepreneurship as a process and will touch different academic research fields. Students will also self evaluate themselves with support of the EntreComp framework and identify areas of strenght and improvement on which they might work in the project of starting their own business. This course therefore provides a mixture between theoretical learning and own experiencing.
Work placement(s)
  • none

Back

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.

Accept Decline
Privacy Policy