Business & Culture

Department

Bachelor's program Business & Management

Course unit code

B&M-B-3-BAS-BAC-VO/ÜB

Number of ECTS credits allocated

2.0

Name of lecturer(s)

FH-Prof. Priv.-Doz. Dr. Stöckl Thomas, Mag. Engel Roland, FH-Prof. Farrell Wendy, PhD

Mode of delivery

-

Recommended optional program components

none

Recommended or required reading

Barmeyer, C., & Franklin, P. (2016). Intercultural management: A case-based approach to achieving complementarity and synergy. Basingstoke, UK: Palgrave.
Bennett, M. (2013). Basic concepts of intercultural communication: Paradigms, principles, and practice (2nd ed.). Boston, MA: Intercultural Press.
Dignen, B. (2012). Communicating across cultures. Cambridge, UK: Cambridge University Press.
Hammond, J.S., Keeney, R.L., & Raiffa, H. (1998). Even swaps: A rational method for making trade-offs. Harvard Business Review, 76, 137-150.
Howard, R.A., & Korver, C.D. (2008). Ethics for the real world: creating a personal code to guide decisions in work and life. Harvard Business Press, Boston, Massachusetts.
Keeney, R.L. (1992). Value-focused Thinking: A Path to creative Decision Making. Harvard University Press, Cambridge.
Laasch, O., & Conaway, R. (2016). Responsible business: The textbook for management learning, competence and innovation (2nd ed.). Sheffield, UK: Greenleaf Publishing.
Spetzler, C, Winter, H, & Meyer, J. (2016). Decision quality: Value creation from better business decisions. John Wiley & Sons.
Trompenaars, A., & Hampden-Turner, C. (2012). Riding the waves of culture: Understanding diversity in global business (3rd ed.). London, UK: Nicholas Brealey.
Walton, D. (2012). Doing cultural theory. London, UK: SAGE.

Level of course unit

Bachelor

Year of study

Fall 2025

Semester when the course unit is delivered

3

Language of instruction

English

Learning outcomes of the course unit

This module familiarizes students with the social responsibilities of businesses and the ethical dilemmas faced by managers, especially in an international context. Students acquire competencies to perceive and address economic problems from societal, historical and cultural perspectives. At the same time, students develop crucial social and critical skills, in particular with regard to cross-cultural business situations.

Course contents

• Personality and career development
• Cognitive style and other facets of personality
• Motivation and developing commitment
• Resilience
• Practical and theoretical definitions of culture
• Self-awareness of identity and culture
• Knowledge, principles, and tools enabling engagement with and work in diverse cultural situations

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions and individual and group work.

Work placement(s)

none