Business Planning

Department

Master's Program Mechatronics

Course unit code

MECH-M-3-MSK-BSP-SE

Number of ECTS credits allocated

1.0

Name of lecturer(s)

Mag. (FH) Bluth Thomas, MSc

Mode of delivery

face-to-face

Recommended optional program components

none

Assessment methods and criteria

Project work

Level of course unit

Master

Year of study

Fall 2025

Semester when the course unit is delivered

3

Language of instruction

English

Learning outcomes of the course unit

Students
• are capable of drawing up a business plan for a start-up and systematically deriving the operative planning from the strategic planning, with competence acquired in the process in terms of strategy, marketing, finance and process management

Course contents

• Developing practical case studies (e.g. start-ups, company reorganization, product portfolio expansion), incl. business plan, profit and loss statement, controlling, marketing, sales
• Promotion of business ideas, projects and new products / business activities
• Creation of a start-up business plan
• Derivation of operative planning from strategic planning
• Interconnected treatment of subjects like strategy, marketing, finance and process management

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions and individual and group work.

Work placement(s)

none