Electives General Management & Leadership

Department
  • Master's Program Industrial Engineering & Management
Course unit code
  • WIW_MAS_21_3_9
Number of ECTS credits allocated
  • 5.0
Name of lecturer(s)
  • van de Wetering Matthijs, MSc, Murungi Kaliba Calvin, Dr. Kahl Joachim
Recommended optional program components
  • none
Recommended or required reading
  • Aulet, B. (2013). Disciplined Entrepreneur: 24 Steps to a Successful Startup. Wiley.
    Gassmann, O., Frankenberger, K., Csik, M. (2014). The Business Model Navigator. 55 models that will revolutionise your business. Pearson.
    Gruber, M., & Tal, S. (2017). Where to play: 3 steps for discovering your most valuable market opportunities. Pearson.
    Lewrick, M., Link, P., Leifer, L. (2018). The Design Thinking Playbook. Mindful Digital Transformation of Teams, Products, Services, Business and Ecosystems. Wiley.
    Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. John Wiley & Sons, Inc.
    Osterwalder, A., & Pigneur, Y., Bernarda, G., Smith, A., Papadakos, T. (2014). Value Proposition Design: how to create products and services that customers want. John Wiley & Sons, Inc.
    ---
    Cavusgil, S.T., Knight, G.A., & Riesenberger, J.R. (2008). International Business: Strategy, Management, and the new Realities. Pearson.
    Czinkota, M., Ronkainen, I., Moffett, M., Marinova, S., & Marinov, M. (2009). International Business. John Wiley & Sons.
    Deresky, H. (2014). International Management: Managing Across Borders and Cultures (8th ed.). Pearson.
    Freeman, R.E. (2010). Strategic Management: A Stakeholder Approach. Cambridge University Press.
    Hofstede, G. (aktuelle Auflage). Culture's Consequences. Sage Publications.
    Peng, M., Meyer, K. (2011). International Business. Cengage Learning.
    Porter, M.E. (1996). What is Strategy? Harvard Business Review, 74(6), 61-78.
    Scharmer O. (2012), Theory U, MIT Press
Level of course unit
  • Master
Year of study
  • Fall 2025
Semester when the course unit is delivered
  • 3
Language of instruction
  • English
Learning outcomes of the course unit
  • After this module, students can
    • Describe new ventures based on their characteristics and phases
    • Critically assess the team competencies required for successfully mastering the new venture creation process
    • Differentiate between various financing sources
    • Critically discuss the criteria that drive investment decisions (dependent on the investment stage)
    • Understand the basic principle of business model design (value creation and value capturing logic)
    • Describe the characteristics of different growth and exit strategies
    • Integrate critical cues into their pitch to investors
    • Argue the relevance of global business management for multinational corporations
    • Recognize key global markets
    • Discuss factors that are relevant for the analysis of international markets
    • Differentiate between various internationalization strategies
    • Critically reflect the significance of innovation and marketing on an international level
    • Understand leadership theories in an ever changing complex environment
    • Take a look at their personal strengths and weaknesses and at their belief systems. The students are encouraged to work on themselves.
    • Can adapt the learnings from the various case studies theoretical knowledge in an everyday practical context
    • Are aware of the fact that their way of being is the most convincing leadership tool.
Course contents
  • Elective I: Entrepreneurship & New Venture Creation
    • Characteristics of New Ventures
    • Opportunity Identification
    • Phases in Startup Process
    • Founding Team Characteristics
    • Value Creation and Value Capturing (Business Model)
    • New Venture Financing (Investors Pitch)
    • Growth Strategies
    • Exit Strategies

    Elective II: Leadership in Practice
    • Challenges for leadership in times of growing complexity
    • Organisational Culture
    • Innovative leadership concept and practical transfer
    • Transformational leadership and change
    • Interpersonal mastery
    • Motivation, team work
    • Mentoring & Coaching

    Elective III: International Business
    • Forces affecting the international business environment
    • Diversity of business conditions across countries
    • Activities of multinational corporations
    • Specifics of international business management: Strategies and modes of entry into foreign markets, Global supply chain management and sourcing, Global innovation
    • International Marketing
Planned learning activities and teaching methods
  • The course comprises an interactive mix of lectures, discussions and individual and group work.
Work placement(s)
  • none

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