Entrepreneurship

Department

Bachelor's program Business & Management

Course unit code

B&M-B-3-ENT-ENT-ILV

Number of ECTS credits allocated

4.0

Name of lecturer(s)

Dipl. Ing. Rauhofer Michael, MAS, Vögele Julia, BA MA, FH-Prof. Priv.-Doz. Dr. Stöckl Thomas, Blösl Florian, BA MA

Mode of delivery

-

Recommended optional program components

none

Recommended or required reading

Aulet, B. (2013). Disciplined entrepreneurship: 24 steps to a successful startup. John Wiley & Sons.
Eisenmann, T. R., Ries, E., & Dillard, S. (2012). Hypothesis-driven entrepreneurship: The lean startup. Harvard Business School Entrepreneurial Management Case, (812-095).
Gassmann, O., Frankenberger, K., & Csik, M. (2014). The business model navigator: 55 models that will revolutionize your business. Pearson UK.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.
Ries, E. (2011). The lean startup. New York: Crown Business, 27.Adams, R., Grichnik, D., Punddziene, A., & Volkmann, C. (2023). Artificiality and Sustainability in Entre-preneurship: Exploring the Unforeseen, and Paving the Way to a Sustainable Future. Springer.
Bland, D. J., & Osterwalder, A. (2019). Testing business ideas: A field guide for rapid experimentation (Vol. 3). John Wiley & Sons.
Heyworth-Thomas, E., Hyslop. K., & Jones, R. (2022). Entrepreneurship and Societal Change. In D. Hy-ams-Ssekasi & F. Agboma (Ed.), Entrepreneurship and Change: Understanding Entrepreneurialism as a Driver of Transformation (pp. 23-42). Palgrave Macmillan.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design. John Wiley & Sons.
Tuczek, H. (2020). Neues unternehmerisches Denken: Vom Start-up zum erfolgreichen Unternehmen in einer digitalisierten Welt. Haufe.

Level of course unit

Bachelor

Year of study

Fall 2025

Semester when the course unit is delivered

3

Language of instruction

English

Learning outcomes of the course unit

Within the course “Entrepreneurship” you will develop various skills and competencies needed to cover, evaluate and realize innovative business ideas. Following a structured hands-on approach, you will de-velop your business concept in small teams from the rough idea into a convincing business plan. At the end of the course, the teams will (i) pitch their business ideas and viable business model, as well as (ii) prepare a business plan. Through your active participation in this course, you will be able to:

• Discover innovative ideas: identify an unresolved problem and a way to target it.
• Develop and enrich an idea to a business opportunity: fit your idea to market needs or, in other words, identify the right market for a certain idea.
• Model your business to be desirable, feasible, and viable, taking into account sustainability and long-term success in the future.
• Convince with your business concept in the form of a presentation, elevator pitch, and written business plan.

Furthermore, within this course, you will enhance your creativity, project management skills, communi-cation skills, presentation skills, and teamwork.

By incorporating sustainability-related topics into the course "Entrepreneurship", students are motivated and empowered to explore, assess, and design business ideas that are future/long-term oriented and contribute to sustainable development.

Course contents

The purpose of this course is to explore business creation and growth as a multidimensional phenom-enon in both independent and corporate (intrapreneurship) settings.
• The entrepreneur – mindset, roles
• Entrepreneurship – categories, process, hurdles
• Business modelling (Business Model Canvas)
• Ecosystems
• Cases

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions, and individual as well as group work.

Work placement(s)

none