Strategy & Business Models

Department
  • Master's Program Industrial Engineering & Management
Course unit code
  • WIW_MAS_21_3_7
Number of ECTS credits allocated
  • 2.0
Name of lecturer(s)
  • Prof. Dr. Schuchardt Christian, FH-Prof. Dr. Wallnöfer Maria
Recommended optional program components
  • none
Recommended or required reading
  • Main Readings:

    De Wit, B., Meyer, R. (2020). Strategy, Process, Content, Context. An International Perspective (7th ed.). Cengage Learning Business Press (online/print)

    Whittington, R., Regner, P., Angwin, D., Johnson, G. (2019). Exploring Strategy (12th ed.). Person.Amit, R., Zott, Ch. (2020). Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders. Wiley.
    Gassmann, O., Frankenberger, K., Choudury, M. (2020). Geschäftsmodelle entwickeln: 55+ innovative Konzepte mit dem St. Galler Business Model Navigator. Hanser.
    Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing Your Business Model. (cover story). Harvard Business Review, 86(12), 50-59.
    Kim, W. C., & Mauborgne, R. A. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard Business Review Press.
    Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. John Wiley & Sons, Inc.
    Parker, G. G. (2016). Platform revolution: How networked markets are transforming the economy and how to make them work for you. WW Norton & Company.
    Porter, M.E. (1996). What is Strategy? Harvard Business Review, 74(6), 61-78.
    Porter, M.E. (2008). The Five Forces that Shape Strategy. Harvard Business Review, 86(1), 25-55.
    Wortmann, F., Jung, S., & Gassmann, O. (2024). The Platform Business Navigator. FT Publishing.
Level of course unit
  • Master
Year of study
  • Fall 2025
Semester when the course unit is delivered
  • 3
Language of instruction
  • English
Learning outcomes of the course unit
  • After this lecture students can
    • understand the concept of strategic thinking and strategy building
    • understand, assess and design concepts of company mission and vision statements
    • relate strategy concepts to different business levels (business unit, corporate, network level)
    • relate strategy concepts to strategy formation, innovation and implementation within the organisation or industry
    • relate strategy concepts to different activity contexts such as industry, organisation, international sphere
    • understand, discuss and apply these strategy concepts to their own or other companies
    • relate strategy to business models
    • differentiate among various business model types
    • discuss the relevance of business model innovation in a dynamic business environment
Course contents
  • - Strategic management process
    - External analysis, internal analysis
    - Strategic options on company and business unit level
    - Interdependence between strategy and business models
    - Business model archetypes
    - Digital transformation and business model innovation
    - Sustainability and business model innovation
    - Digital business models and scaling of business models
Planned learning activities and teaching methods
  • The course comprises an interactive mix of lectures, discussions and individual and group work.
Work placement(s)
  • none

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