Destination Management

Department

Bachelor's program Entrepreneurship, Tourism & Leisure Business

Course unit code

TOU-TSLB-3-TNH-DEM-ILV

Number of ECTS credits allocated

Name of lecturer(s)

Untersteiner Janosch, BA MA

Mode of delivery

face-to-face

Recommended optional program components

none

Recommended or required reading

// Basisliteratur (verpflichtend und prüfungsrelevant) //
BIEGER, T. (2008). Management von Destinationen (7. Auflage). Oldenbourg Verlag: München. Kapitel 2 + 5
BUHALIS, D. (2000). Marketing The Competitive Destination of the Future. Tourism Management, 21 (1), 97-116.
BUTLER, R.W. (1980). The Concept of a Tourist Area Cycle of Evolution: Implications for Management of Resources. Canadian Geographer, 24 (1), 5-12.
CROUCH, G.I., & RITCHIE, J.R.B. (1999). Tourism, Competitiveness, and Societal Prosperity. Journal of Business Research. 44, 37-152.
LEHAR, G. & REISNER, U. (2015): Tourismuspolitik im Alpenraum. Innsbruck: Studia Verlag
UNWTO (2019). UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) - Preparing DMOs for new challenges. Madrid: UNWTO.
ZEHRER, A., RAICH, F., SILLER, H. & TSCHIDERER, F. (2014). Leadership networks in destinations. Tourism Review, 69 (1), pp. 59-73.CROUCH, G.I. & RITCHIE, J.R.B. (1999). Tourism, Competitiveness, and Societal Prosperity. Journal of Business Research, 44 (3), 137-52.
PINE, J.B., & GILMORE, J.H. (1998). Experience Economy. Harvard Business Review, July-August, 97-105.
PINE, J.B., & GILMORE, J.H. (1999). The Experience Economy: Work is theatre and every business a stage. Boston: Harvard Business School Press.
POON, A. (1993). Tourism, Technology and Competitive Strategies. Wallingford: CABI. Chapter 5
NEUHOFER, B., BUHALIS, D. & LADKIN, A. (2012). Conceptualizing Technology Enhanced Destination Experiences. Journal of Destination Marketing and Management, 1 (1-2), 36-46.
SCHEURER, R. (2003). Erlebnis-Setting: Touristische Angebotsgestaltung in der Erlebnisökonomie. Jahrbuch der Schweizerischen Tourismuswirtschaft.
SCHWEIGER, G., & SCHRATTENECKER, G. (2009). Werbung, Stuttgart: UTB.
ZEHRER, A., SMERAL, E., & HALLMANN, K. (2016). Destination Competitiveness - A Comparison of Subjective and Objective Indicators for Winter Sports Areas. Journal of Travel Research, 1-12.

Assessment methods and criteria

Exam

Level of course unit

Bachelor

Year of study

Fall 2025

Semester when the course unit is delivered

Language of instruction

English

Learning outcomes of the course unit

Students learn in this course ...
- a basic understanding of what destinations are, what structures they can have, and what core tasks destination management organizations (DMOs) have to accomplish.
- a basic overview of which stakeholders participate in the "destination system", how DMOs can be structured and how they finance themselves.
- a basic understanding of what challenges DMOs face, what their goals can be, and what tools can be used to achieve and control those goals.
- an insight into the practical aspects of destination management. Students can synthesize and critically analyze practical issues with theoretical concepts.

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions and individual and group work.

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