Digital Interaction Lab

Department

Master's Program Management, Communication & IT

Course unit code

MCI-M-2-DIL-DIL-LAB

Number of ECTS credits allocated

5.0

Name of lecturer(s)

FH-Prof. Groth Aleksander, PhD

Mode of delivery

face-to-face

Recommended optional program components

none

Recommended or required reading

- Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age. John Wiley & Sons.
- Dobusch, L., & Schoeneborn, D. (2015). Fluidity, identity, and organizationality: The communicative constitution of Anonymous. Journal of Management Studies, 52(8), 1005-1035.
- Dolata, U., & Schrape, J. F. (2018). Collectivity and power on the internet: A sociological perspective. Springer.
- Kraut, R. E., Resnick, P. & Kiesler, S. (2016). Building successful online communities. Evidence-based social design. Cambridge, Massachusetts: The MIT Press.
- Rogers, R. (2019). Doing digital methods. Sage.

Level of course unit

Master

Year of study

Spring 2026

Semester when the course unit is delivered

2

Language of instruction

English

Learning outcomes of the course unit

Students understand the influence of technology on people's everyday information and communication behavior. They get to know different types of online/social communities and understand how they are structured. The students learn 'Digital Methods' theoretically and applied to collect and process communication data of digital platforms.

Course contents

• Technology Acceptance
• Types of communities, characteristics of online communities / social networking sites
• User behavior in online communities - social collective action (identities, shitstorms, user activation possibilities, trust, etc.)
• Gamification as an approach to increase motivation & usage
• Digital Methods as an empirical approach
• Visual Social Network Analysis

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions and individual and group work.

Work placement(s)

none