Digital Business Project

Department

Master's Program Management, Communication & IT

Course unit code

MCI-M-3-DBP-DBP-PRO

Number of ECTS credits allocated

5.0

Name of lecturer(s)

Recommended optional program components

none

Recommended or required reading

- Harvard (2007): Creating a Business Plan: Expert Solutions to Everyday Challenges, Harvard Business School Press
- Ford et al. (2007): The Ernst & Young Business Plan Guide, John Wiley & Sons
- Sahlmann (2008): How to Write a Great Business Plan, Harvard Business School Press
- Brown (2015): Writing A Business Plan that Works: Create a Winning Business Plan and Strategy For Your Start-up Business, CreateSpace

Level of course unit

Master

Year of study

Fall 2026

Semester when the course unit is delivered

3

Language of instruction

English

Learning outcomes of the course unit

Students are able to apply the business and technical knowledge and skills acquired in the previous courses in a combinatorial manner. Students use these to analyse existing business plans and/or develop new proposals. They learn to formulate the relevant customer benefits, the unique selling proposition of a business idea, the marketing and sales strategy and to present them in accordance with the financial requirements in the life cycle of a company.

Course contents

• Analysing a business idea in a digital context
• Strategic corporate development and stakeholder and shareholder analysis
• Preparation of a business plan for Presentation for various financing rounds

Planned learning activities and teaching methods

The course comprises an interactive mix of lectures, discussions and individual and group work.

Work placement(s)

none