Build your own personal brand!
Personal branding on social media is becoming crucial for career growth, as it offers vast opportunities to enhance visibility and reputation. It's not just companies that benefit from strong branding; individuals, especially executives and specialists, can too.
Why should professionals focus on personal branding? Though it might seem counterintuitive, building a personal brand can significantly impact career development.
Jeff Bezos once said, "A brand is what other people say about you when you're not in the room." Therefore, it's important to actively shape your personal brand to highlight your expertise. While you can't fully control perceptions, you can manage your presence to attract the right attention, benefiting both your current role and your overall market value.
If you are interested in this topic, you might want to check out our career courses.