Selected Topics in Business Practice

Department
  • Bachelor's program Business & Management
Course unit code
  • B&M-B-4-IDC-SBP-SE
Number of ECTS credits allocated
  • 3.0
Name of lecturer(s)
  • FH-Prof. Priv.-Doz. Dr. Stöckl Thomas, Ass. FH-Prof. Mag. Wieser Desiree, PhD, Blösl Florian, BA MA
Mode of delivery
  • -
Recommended optional program components
  • none
Recommended or required reading
  • MCI STUDENTS

    Daft, R. L. (2004): Organization theory and design, Ohio.
    Drucker, P. F. (2007): Management challenges for the 21st century, London.
    Griffin, R. W. (2008): Fundamentals of management, Ohio.
    Hamel, G. / Breen, B. (2007): The future of management, Boston.
    Hilton, R. W. (2009): Managerial accounting: Creating value in a dynamic business environment, Boston.
    Kothari, J. / Barone, E. (2006): Financial accounting: An international approach, Harlow.
    Kotler, P. / Keller, K. L. / Brady, M. / Goodman, M. (2009): Marketing Management, Harlow.
    Mühlbacher, H. / Dahringer, L. / Leihs, H. (2006): International Marketing, London.
    Senge, P. M. (2006): The fifth discipline: The art and practice of the learning organization, New York.
    Snell, S. / Bohlander, G. (2010): Principles of human resource management, Ohio.
    Yukl, G. (2010): Leadership in organizations, New Jersey.


    INCOMING & MCI STUDENTS

    Kawasaki, G. (2004). The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. The New York: Penguin Group.
    Catmull, E. (2008). How Pixar Fosters Collective Creativity. Harvard Business Review. September 2008. Pp. 65-72.
    Elsbach, K. D. (2003). How to Pitch a Brilliant Idea. Harvard Business Review. September 2003. Pp. 117-123.
    Crooke, M. and Wilson, C. (2011). Creating Advocates: A Values-Oriented Approach to Developing Brand Loyalty. Graziadio Business Review, 14:3, pp.
    Sarasvathy, S. D. (2005). What Makes Entrepreneurs Entrepreneurial?. Darden Business Publishing. Product No. UV1356-PDF-ENG.
Additional information about examination modalities
  • MCI STUDENTS: paper & poster presentation

    INCOMING & MCI STUDENTS: presentations and group work


    Detailed information and evaluation criteria will be distributed via the Sakai course pages.
Level of course unit
  • Bachelor
Year of study
  • Spring 2026
Semester when the course unit is delivered
  • 4
Language of instruction
  • English
Learning outcomes of the course unit
  • MCI STUDENTS (Excursion)

    Students acquire a basic understanding of an organization's structure and design in an international environment.
    Students learn to apply their knowledge to the practice of organizations in different industries.
    Students will have the opportunity to
    • gain hands-on impressions of the core processes/main functions and learn to apply their knowledge to the practice of organizations in different industries.
    • observe workflows and business processes at first hand.
    • exchange experiences with consultants and managers and gain insights into possible fields of work and make first contacts for your career network.


    INCOMING STUDENTS - Innovating at Square One

    The overall goal of this course is to answer the big question “How do I find an innovative business idea that is worth pursuing?” In support of this goal, each student will become proficient in …

    • using the Creative Problem Solving Process to generate an innovative business concept, as evi-denced by the successful completion of the Ideation Team assignments.

    • thinking like a serial entrepreneur to validate a business opportunity as evidenced by the deliv-ery of a professional and evidence-based 5-minute feasibility presentation to a panel of busi-ness professionals.

    • pitching a business idea to potential stakeholders, as evidenced by the delivery of a compelling 90-second “elevator pitch” to the entire class.

    • validating a business concept and thinking like a serial entrepreneur, as evidenced by an evi-dence-based feasibility presentation to a panel of business professionals.
Course contents
  • MCI STUDENTS: Exkursion (destination tbd)


    INCOMING & MCI STUDENTS: Innovating at Square One
Planned learning activities and teaching methods
  • The course comprises an interactive mix of lectures, discussions and individual and group work.
Work placement(s)
  • none

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