The Future-Ready Organization: Innovation & Development

Department

International Program

Course unit code

IFLV6643

Number of ECTS credits allocated

5.0

Name of lecturer(s)

FH-Prof. Farrell Wendy, PhD, FH-Prof. Dr. Bogodistov Yevgen

Mode of delivery

face-to-face

Recommended optional program components

none

Recommended or required reading

Grant, Robert M., and Judith Jordan. 2015. Foundations of Strategy. 2nd ed.
Chichester, West Sussex: Wiley
Cohen, Wesley M., and Daniel A. Levinthal. 1990. "Absorptive Capacity: A New
Perspective on Learning and Innovation." Administrative Science Quarterly 35
(1): 128-52
David, P. A. (1985). Clio and the Economics of QWERTY. The American economic
review, 75(2), 332-337.
Fiske, Alan Page. 1992. "The Four Elementary Forms of Sociality: Framework for a
Unified Theory of Social Relations." Psychological Review 99 (4): 689-723Pearce, J. & Robinson, R. (2010). Strategic Management - Formulation,
Interpretation, and Control.
Schilling, M. (2016). Strategic Management of Technological Innovation. New
York: McGraw-Hill.
Shuradze, Giorgi, Yevgen Bogodistov, and Heinz-Theo Wagner. 2018. "The Role
of Marketing-Enabled Data Analytics Capability and Organizational Agility for
Innovation: Empirical Evidence from German Firms." International Journal of
Innovation and Technology Management 22 (4): 1850037

Level of course unit

Bachelor

Year of study

Spring 2026

Semester when the course unit is delivered

2

Language of instruction

English

Learning outcomes of the course unit

Innovation management at the intersection of Innovation, Digital Technology,
and Strategy has to deal with very diverse challenges: e.g., how to unleash
creativity in the organization, how to set up an innovation-oriented organisation, how to tap into customer’s innovation potential, how to identify the potential value of new digital technologies, how to select the right ideas, how to manage innovation projects and teams, and how to bring innovation successfully to the market and capture the resulting monetary value, and many others.
The module sets out to discuss the key challenges that come along with
innovation and its strategic implementation. In this course, we try to link
environmental challenges with a company’s innovation approach.

Planned learning activities and teaching methods

In this course, we will have a series of lectures and discussions. We also run an innovation strategy simulation. Group work is performed both during lectures
and as a part of the simulation. We also plan a Design Thinking seminar as an
interactive activity linking creativity, innovation, and revealing the customer
potential.

Work placement(s)

none