Development and implementation of a cross-channel social media campaign for MCI Sustainability Week 2026.
THE CHALLENGE
The MCI Sustainability Week 2026 requires a creative cross-channel social media campaign to effectively engage target audiences and communicate the event programme, sponsors, sustainability initiatives, and community activities.
OUTCOMES
The students developed a cross-channel social media campaign concept focusing on Instagram, complemented by Planeed and newsletter content. The campaign included an Instagram account takeover of the MCI Student & Career Center, presentations of the Sustainability Week 2026 programme and sponsors, promotion of MCI sustainability initiatives, and wrap-up content featuring highlights, winners, and key impressions.
Partner Statement:We were very satisfied with the campaign.
Further Information:https://www.mci4me.at/en/sustainability-week
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