Strategic Management (MUR-B-5-SMA-STM-ILV)

  • Bachelor's program Management & Law
Course unit code
Level of course unit
  • Bachelor
Year of study
  • Fall 2022
Semester when the course unit is delivered
  • 5
Number of ECTS credits allocated
  • 3.0
Name of lecturer(s)
  • Dr. Vohradsky Christian
Learning outcomes of the course unit
  • Upon successful completion of this course, students will be able to:
    define strategy, discuss the strategic management process, and analyze types of industry structures
    select and apply appropriate strategic management tools to diagnose internal and external factors facing organizations
    define competitive advantage and explain associated best practices for creating and maintaining advantages
    explain the most commonly used corporate strategies and analyze alternatives for creating long term value
    synthesize strategic management theory and concepts to explain competitive advantage in the era of globalization
Mode of delivery
  • face-to-face/optional online
Prerequisites and co-requisites
  • relevant course(s) of previous semester(s)
Recommended optional program components
  • none
Course contents
  • historical bases, lines of development and schools of thinking
    definition of and differentiation between central concepts
    nature, goals and benefits of strategic planning
    interaction of long-, medium- and short-term planning
    structure of the concept of strategic management
    goal areas, goal hierarchy and goal systems
    processes, methods, tools of strategy development
    contents, development and networking of corporate strategies
    contents, development and networking of business strategies
    contents, development and networking of functional strategies
    the Balanced Scorecard as a strategy implementation tool
    information and communication behavior in the planning, management and control process
    contents, structure and preparation of a business plan
Recommended or required reading
  • Grant, R. M., & Jordan, J. (2015). Foundations of Strategy (2nd ed.). New York: Wiley.
    Witcher, B. J., & Chau, V.S. (2010). Strategic Management: Principles and Practice, Hampshire: Cengage Learning.
    Barney, B. J., & Hesterly, W. S. (2012). Strategic management and competitive advantage: concepts and cases. Edinburgh: Pearson.
    Porter, M. E. (2014). Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten (8th ed.). Frankfurt am Main: Campus.
    Gamble, J., Thompson, A. Jr., & Peteraf, M. (forthcoming 2019). Essentials of Strategic Management. The Quest for Competitive Advantage. New York: Mc Graw Hill.Benkenstein, M., & Uhrich, S. (2010). Strategisches Management. Ein wettbewerbsorientierter Ansatz (3rd ed.). Stuttgart: Kohlhammer.
    Bea, F. X., & Haas, J. (2017). Strategisches Management (9th ed.). Stuttgart: UTB.
    Camphausen, B. (2013). Strategisches Management (3rd ed.). Berlin: Oldenbourg.
    Hungenberg, H. (2014). Strategisches Management in Unternehmen. Ziele - Prozesse - Verfahren (8th ed.). Berlin, Heidelberg: SpringerGabler.
    Hungenburg, H., & Meffert, J. (2005). Handbuch Strategisches Management (2. Aufl.). Berlin, Heidelberg: Gabler.
    Müller-Stewens, G., & Lechner, C. (2016). Strategisches Management. Wie strategische Initiativen zum Wandel führen (5th ed.). Berlin: SchäfferPoeschel.
    Rasche, C. (2007). Strategisches Management. Stuttgart: Kohlhammer.
    Welge, M., Al-Laham, A., & Eulerich, M. (2017). Strategisches Management (7th ed.). Berlin, Heidelberg: SpringerGabler.
    Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Strategic International Management. Text and Cases (3rd ed.). Berlin, Heidelberg: SpringerGabler
    Lynch, R. (2018). Strategic Mangement (8th ed.). Edinburgh: Pearson.
    Rothaermel, F. (2017). Strategic Management. Concepts and Cases (3rd ed.). New York: Mc Graw Hill.
    Ansoff, H. (2007). Strategic Management. Classic edition. London: Palgrave Macmillan.
    Freeman, R. (2010). Strategic Management: A Stakeholder Approach. Cambridge: Cambridge University Press. doi:10.1017/CBO9781139192675
Planned learning activities and teaching methods
  • The course comprises an interactive mix of lectures, open class discussions, presentations and individual & team work.
Language of instruction
  • English
Work placement(s)
  • none

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