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Strategic Management & Leadership (BA_WING_5_9)
Department
- Bachelor's program Industrial Engineering & Management
Course unit code
- BA_WING_5_9
Level of course unit
- Bachelor
Year of study
- Fall 2024
Semester when the course unit is delivered
- 5
Number of ECTS credits allocated
- 2.5
Name of lecturer(s)
- Dr. Hahnewald Ben, BSc MSc MSc
- Dr. Bekk Peter
- Dr. med. vet. Lorenz Peer
Learning outcomes of the course unit
- The students learn about
•current economic challenges
•management as a problem-solving process
•various management concepts
•the functions and duties of managers and entrepreneurs
•the establishment, management and consolidation of young companies
•management and leadership
•aspects and principles of leadership.
Mode of delivery
- -
Recommended optional program components
- none
Course contents
- • Foundations and developmental lines of strategic management
• The strategic management process (strategic planning – analysis and
prognosis – strategy development – strategy evaluation – operationalization
and implementation)
• Corporate vision
• Strategic objectives, functioning and relevance of value-based management
for SMEs
• Selected strategic management tools: analysis tools, development and
choice of strategies (internal and external analysis), etc.
• Objectives and importance of strategic management
• Different strategy concepts and models
• Strategy formulation at the divisional and corporate levels
• Strategy development, planning and implementation
• Innovation management
• Strategic technology management
• Strategy implementation
Business strategy is about finding the "right" path for the business into future -
in a uncertain, complex and fast changing environment.
We will talk about methods applied in business strategy process - their benefits
and as well their limits. We will look into major root causes for poor strategies
ending up as recipes for distaster.
The course will give room to discuss fundamental aspects of business missions
& strategies, sustainability and ethics.
Recommended or required reading
- Bygrave, W. D. / Zacharakis A.: Entrepreneurship, Hoboken, 2007.
De, D. A.: Entrepreneurship: Gründung und Wachstum von kleinen und
mittleren Unternehmen, Pearson Studium, 2007.
Fueglistaller, U. / Müller, C. / Volery, T.: Entrepreneurship: Modelle -
Umsetzung - Perspektiven. Mit Fallbeispielen aus Deutschland, Österreich und
der Schweiz, Gabler, 2008.
Malik, F.: Führen, Leisten, Leben: Wirksames Management für eine neue Zeit,
Campus, 2006.
Steinmann, H. / Schreyögg, G. / Koch, J.: Management. Grundlagen der
Unternehmensführung, Gabler, 2005.
Hinterhuber, H.: Strategische Unternehmensführung. Band I und II. Linde, 2004.
Kaplan, R.S. / Norton, D.P.: Balanced Scorecard: Strategien erfolgreich
umsetzen, Schäffer-Poeschel, 1997.
Kaplan, R.S. / Norton, D.P.: Der effektive Strategieprozess: Erfolgreich mit dem
6-Phasen-System, Campus, 2009.
Müller-Stewens, G. / Lechner, C.: Strategisches Management: Wie strategische
Initiativen zum Wandel führen, Schäffer-Poeschel, 2005.
Planned learning activities and teaching methods
- The course comprises an interactive mix of lectures, discussions and individual and group work.
Language of instruction
- English
Work placement(s)
- none